When COVID-19 led to a shutdown, March Madness, along with the NBA, NHL and MLB, thrived on the multibillion-dollar sports betting industry from these leagues. During this period, despite the lack of on-site sports activities, bookmakers are still scrambling to maintain the interest of sports bettors. It forces the sports betting industry to be creative.
Sports betting provided video games such as “Call of Duty”, sports games such as NBA 2K20, and even a product line of virtual NASCAR competitions. In addition, e-sports enthusiasts will be thrilled to know the news. Electronic Arts recently agreed to renew the “multi-year” of its multi-year license agreement with the NFL and NFL Players Association (NFLPA) to continue production of the Madden NFL series. MUT Coins is also a powerful thrust in Madden 20.
NFL Commissioner Roger Goodell said: “The expansion of this partnership is not only related to the continued success of the Madden NFL franchise but also creates fresh ways for our fans to connect with their favorite sports.”

NFLPA executive director DeMaurice Smith said: “It is our common vision to expand the foundation of football fans through interaction. We are very happy to continue to establish a strong partnership with EA SPORTS and put it into practice?unprecedentedly.” According to reports, EA The total value of the five-year extension from 2021 to 2026 is $1.5 billion,?I give of which $500 million?to players."
EA announced that unique players grew by 30% year-on-year, and the average monthly player reached a record high. Since Madden 2020 came out, it has played over 330 million hours of games. Many of these figures were obviously helped by the coronavirus pandemic, live sports activities were shelved, and they isolated many parts of the world at home.
Esports betting has become a reliable product for many sports betting. They have determined that the bet on video games will continue even if the live sports game is back. Odds producers believe that bettors can apply almost the same obstacle strategy to virtual games as they do to real sports events.
According to reports, the industry has grown to a point, and by 2020, e-sports gambling revenue is expected to double from last year, from $7 billion in 2019 to $14 billion this year. There is a very important reason for the continued climb of Madden 20 is MUT Coins. Players who are isolated at home will spend more time on the game, and MUT 21 Coins is their first choice, allowing them to show their skills in the game.